An advertising friend of mine sent this to me:
via Gizmodo. Set aside that this is an advertiser bragging about their own cleverness. I think the fact that cleverness is required forces people to confront that kids are more likely to be abused by family members than by strangers. Reaching those kids has always been difficult.
As the Gizmodo author notes, how long before advertisers use this trick to market toys and sugar directly to kids where parents can’t see? Answer: They already do that by making sure kids entertainment is completely unenjoyable to the average adult.